
This research explores whether social perceptions, specifically those linked to given names, can influence facial appearance. Across multiple studies, the authors found a "face-name matching effect," where individuals and even computers could accurately match unfamiliar faces to their correct names at a rate exceeding chance. This effect was culture-dependent, suggesting the importance of shared name stereotypes. Further investigation indicated that controlled facial features like hairstyle contribute to this matching, and that the effect weakens when individuals exclusively use nicknames instead of their given names. The study proposes that a self-fulfilling prophecy may be at play, where societal expectations associated with a name subtly shape an individual's appearance over time.
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